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Profit takes a look at the stories behind Pakistan's 6 leading skin care brands. To be reasonable, Saeed Ghani is technically not a startup in the contemporary sense of the word. Developed in 1888, Saeed Ghani items are more skewed towards hikmat when it pertains to beauty. The items are primarily natural. Basically,  Read More Here  are the really kitchen totkas that we are familiar with, but packaged and with the official thumbs up of a generational naturopath.

We are one of the very first brands, if not the very first, which actively began promoting and offering skincare products with the principle of natural ingredients," says Abdur Rehman of Saeed Ghani's marketing group. He reminds us of a time when individuals did not have awareness and utilized home-based totkas or products on their skin.

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Our skin products are primarily made of plant derived ingredients in addition to some naturally taking place ingredients," he says. "Our first natural item was Ubtan, after which we gradually introduced more such items into our item line." Based on the Pakistan Demographic and Health Study 2017-2018 produced by the National Institute of Population Studies, 2.

Ubtan, is a widely used product in wedding events in Pakistan, mostly in Sindh and Punjab. The market for Ubtan and Ubtan associated items is basically everyone getting married in Pakistan. For a pack of Ubtan that retails for Rs. 200 per 100 grams, a gross estimate of the market for Ubtan alone deserves Rs 540 million.

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Their most popular items, however, are still the natural ones, consisting of Rose Water, Aloe Vera Gel, Ubtan Line of product, Mehndi Variety, and Mughziat Oil, Neem Soap, and Shoe soap. In the previous the items were just sold through Saeed Ghani retail shops. Nevertheless, now the service sells online and at grocery stores.

"This might come as a surprise however Saeed Ghani's growth as a brand name has actually solely arised from strong word of mouth arising from positive experiences of our customers," he states. "The brand has never done any large scale marketing campaigns as such. We have, however, took part in public events, exhibitions, and free tasting on a little scale." Shopping at Saeed Ghani often indicates a free sample of their more recent products.